Monetization

Revenue tracking answers the business question: is your game making money, and where is it coming from? Quest Data shows you which products sell, who your paying users are, and whether your pricing strategy works.

What You’ll Learn

• How to track purchases and see revenue trends
• How to identify your top products and biggest spenders
• How to measure ARPPU and paying user ratios
• How to track subscriptions and ad revenue
• How to evaluate offers and promotions

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Revenue Dashboard

The revenue page gives you a bird’s-eye view of your game’s income.

Key metrics:

Metric	What it tells you	Why it matters
Total Revenue	Sum of all purchases	Is the game making money?
ARPPU	Average Revenue Per Paying User	How much do spenders spend?
Top Products	Best-selling items by revenue	What do players want to buy?
Daily Revenue	Revenue over time	Is revenue growing or declining?

SDK integration

One line of code per purchase:

QuestData.track_purchase("starter_pack", 4.99, "USD")

See Purchase Tracking Reference for all parameters.

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IAP Catalog

The IAP Catalog shows every product you sell with conversion rates and buyer insights.

Column	What it means
Product ID	Your store product identifier
Revenue	Total revenue from this product
Purchases	Number of times bought
Unique Buyers	Distinct players who bought it
Conversion Rate	Buyers / players who saw the shop

Actionable insights:

• High views, low conversion? → Price too high or value unclear
• Low views, high conversion? → Product is hidden but desirable — promote it
• One product dominates revenue? → Diversify your catalog

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Paying Users

Understand who spends money and how much.

Metric	What it tells you
Paying Ratio	% of players who ever spent money (typical: 2-5%)
First Purchase Timing	How many sessions before first spend
Whale Detection	Players who spend disproportionately (top 1% of spenders)
Spending Tiers	Minnow / Dolphin / Whale distribution

What to do:

• First purchase takes too long? → Better early offers or starter packs
• Too few paying users? → Monetization is too aggressive or value is unclear
• One whale accounts for 50% of revenue? → Dangerous concentration risk

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Subscriptions

Track Battle Pass, premium memberships, or any recurring payment.

Key metrics:

• MRR (Monthly Recurring Revenue) — predictable income
• Churn Rate — % of subscribers who cancel
• Renewal Rate — % who auto-renew
• New vs. Cancelled — Net growth

SDK integration

QuestData.track("subscription_started", {
    "product_id": "battle_pass_s3",
    "price": 9.99,
    "duration_days": 30
})

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Offers & Promotions

Measure whether your sales and special offers actually work.

Track offer events:

# Player sees an offer
QuestData.track("offer_shown", {
    "offer_id": "weekend_sale",
    "discount_percent": 50
})

# Player buys the offer
QuestData.track_purchase("weekend_sale_pack", 2.49, "USD", {
    "offer_id": "weekend_sale",
    "original_price": 4.99
})

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Ad Revenue

If your game shows ads, track impressions and revenue per placement.

QuestData.track("ad_watched", {
    "ad_type": "rewarded",
    "placement": "revive_screen",
    "reward_type": "coins",
    "reward_amount": 100
})

Watch for ad-to-IAP cannibalization — if ad revenue goes up but IAP revenue drops, your ads might be too generous.

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Next Steps

• Purchase Tracking SDK Reference — Full API documentation
• Revenue Dashboard Reference — Detailed metric explanations
• IAP Catalog Reference — Product-level analytics
• Analytics Guide — Player behavior insights